Our Story

Our journey started when I screen printed a couple of original shirts to wear while coaching hockey. The Hockey Academy of Detroit hosted a week-long camp to help bring hockey back into youth sports, and the shirts I made payed homage to the tough nature of the sport and the brawls that would happen on the ice. People liked the clever shirts and as popularity grew I had people asking me where they could purchase them. 

The first shirts were labeled Hockey's Finest and we also created Fight Dirty as a label under the Hockey’s Finest brand. After a year the popularity of the various Fight Dirty shirts grew, and it was launched as it’s own brand in 2011 along with Fight Dirty Ink as our in-house screen printing company.

Endorsing Champions

Our Fight Dirty Staff hand picks each person we choose to endorse. Ranging from award winning rappers to MMA champions. Fight Dirty strives to showcase raw and honed talent with pure Detroit agression. Each person endorsed is from the Michigan area and who have the same mindset as us to give back to the city.

Real Detroit

Giving back to the community is a major priority for our company. We believe in the philosophy of understanding where you came from, and we never forget. Between providing charity events and giving away auction items to cancer fundraisers and clothing to the homeless, we believe in making a difference.

Ride Dirty Garage

Our sister company which provides an online based web series show that rehabs powersport machines, and hotrods! Check in this winter for the first episode. #RideDirtyGarage